MEE-Ohio Be Present
An Evaluation of the “Be Present” Campaign and Advocate E-Training Component to Prevent Youth Suicide in Ohio.
In October 2017, MEE (Motivational Educational Entertainment) Productions Inc. contracted with the mHealth Impact Lab to evaluate the impact of a statewide social marketing campaign, “Be Present,” targeting youth suicide prevention in Ohio. The Lab was tasked with evaluating youth (user) engagement with a web-based e-learning platform to train Be Present Campaign Advocates as peer leaders by measuring change in self-reported knowledge and usage of protective factor skills (i.e., the impact of the Advocate training on youth norms, intentions, self-efficacy and behaviors related to mental health). MEE will measure user engagement with the Advocate online training modules, including trainees sharing what they have learned in the course with peers, via their social-media networks.